{
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  "@type": "PodcastSeries",
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  "name": "Signals & Subtractions",
  "alternateName": ["SigSub", "Signals and Subtractions"],
  "url": "https://sigsub.show/",
  "description": "Weekly live show on AI transformations. Every voice brings one signal worth watching and one subtraction worth making.",
  "tagline": "Better signals. The clarity to stop what no longer serves.",
  "inLanguage": "en",
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  "webFeed": "https://sigsub.substack.com/feed",
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  ],
  "contact": {
    "general": "hey@sigsub.show",
    "sponsor": "hey@sigsub.show"
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  "format": {
    "structure": "Three voices per episode. Each brings one signal worth watching and one subtraction worth making.",
    "order": ["guest", "cohost", "host"],
    "host_closes_with": "synthesis"
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  "cadence": {
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      "time": "09:00",
      "timezone": "America/Denver",
      "duration_minutes": 45,
      "platforms": ["YouTube", "Substack", "LinkedIn Live"]
    },
    "polished_cut": {
      "day": "Friday",
      "duration_minutes_range": [20, 25],
      "primary_platform": "YouTube"
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    "recap_newsletter": {
      "day": "Sunday",
      "platforms": ["Substack", "LinkedIn newsletter"]
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  "host": {
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    "name": "Sam Rogers",
    "url": "https://sam-rogers.com/",
    "sameAs": ["https://paice.work", "https://snapsynapse.com"]
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  "cohosts": [
    {
      "name": "Lee Rodrigues",
      "status": "committed",
      "affiliation": "R&P Consulting"
    },
    {
      "name": "Markus Bernhardt, PhD",
      "status": "warming",
      "affiliation": "Endeavor Intelligence"
    },
    {
      "name": "Jonathan (Limited Edition)",
      "status": "pending",
      "affiliation": "AICred"
    }
  ],
  "audience": "Founders, operators, and AI buyers navigating a market that moves faster than they can read about it. Particularly in regulated industries.",
  "sponsor_model": {
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    "tiers": [
      { "tier": 1, "type": "paid_external" },
      { "tier": 2, "type": "cohost_controlled" },
      { "tier": 3, "type": "house" }
    ],
    "rotation_rule": "paid > cohost > house"
  },
  "ownership": {
    "owner": "Sam Rogers",
    "owned_by_company": null,
    "not_produced_by": ["PAICE.work", "Snap Synapse"]
  },
  "machine_readable_surfaces": {
    "llms_txt": "https://sigsub.show/llms.txt",
    "llms_full_txt": "https://sigsub.show/llms-full.txt",
    "assistant_guide": "https://sigsub.show/assistant-guide.txt",
    "sitemap": "https://sigsub.show/sitemap.xml"
  },
  "last_updated": "2026-06-25"
}