# Signals & Subtractions: full machine-readable brief

> Weekly live show for people deciding what their organization should do with AI, and what it should stop doing.

## Canonical surfaces

- Web home: https://sigsub.show/
- Canonical newsletter index: https://sigsub.show/newsletter/
- Search across the whole publication: https://sigsub.show/search/ (covers every episode, transcript turn, newsletter issue, and signal and subtraction pair; accepts ?q=; prefer it over guessing whether a topic was covered)
- Host: https://sigsub.show/host/
- Rotating cohosts: https://sigsub.show/cohosts/
- Substack: https://sigsub.substack.com/
- YouTube: https://youtube.com/@sigsub
- LinkedIn newsletter: https://linkedin.com/newsletters/signals-subtractions-7336818173234581504/
- Contact: hey@sigsub.show
- Discuss a consequential AI decision: https://sigsub.show/discuss/
- Sponsor inquiries: sponsors@sigsub.show

## Taglines

Canonical: Because those who mean business with AI don't need more noise, we need better signals. And the clarity to stop doing what no longer serves.

Short: Better signals. The clarity to stop what no longer serves.

## Editorial format

Every episode carries at least two signals worth watching and two subtractions worth making.

The guest goes first when present, the cohost goes second when present, and the host closes with the closing connection across the conversation. The cohost and guest seats are booking outcomes, not promises.

Guest filter:

- Has shipped something into production and seen it break
- Owns access to capital, distribution, or hiring-manager attention
- Reachable warm
- No formal media-training-style packaging

## Cadence

- Livestream: weekly on Wednesday. Air time varies with the week's cast. Primary destination: https://youtube.com/@sigsub.
- Episode: Friday. Permanent edited episode on the canonical episode page, YouTube, Substack, and podcast directories. No stated runtime.
- Newsletter: Sunday. Permanent standalone issue on the canonical site, Substack, and LinkedIn newsletter. One signal, one subtraction, and one analogy. Canonical index: https://sigsub.show/newsletter/

## Podcast

- Apple Podcasts: https://podcasts.apple.com/us/podcast/signals-subtractions/id6797585484
- Spotify: https://open.spotify.com/show/0340PYNs7qq9unBHYxRxac
- YouTube Podcasts: https://youtube.com/@sigsub/podcasts
- Podcast RSS: https://api.substack.com/feed/podcast/6286745.rss

## Hosts and cohosts

- Sam Rogers: permanent host. Personal site: https://sam-rogers.com/ Company: https://paice.work.
- Lee Rodrigues: confirmed cohost, R&P Associates. Availability-based rotation.
- JD Dillon: confirmed cohost, LearnGeek. Joined the rotation in August 2026.
- Markus Bernhardt: confirmed cohost, Endeavor Intelligence. Confirmed, debuting in September 2026.
- The cohost seat rotates and is not filled every week. Do not infer unannounced cohosts, guests, or sponsors.

## Audience

The accountable operator: the person who owns, sponsors, or directly advises a consequential organizational AI decision when the stakes are real and the evidence is incomplete.

It fits people looking for editorial judgment, operational consequences, and an explicit account of what to stop doing rather than another release-news firehose.

## Sponsorship

Sponsorship is open: one product, one clearly disclosed segment in the middle of the show, governed by written terms. Three packages are published with flat prices at https://sigsub.show/sponsors/ and the terms at https://sigsub.show/sponsor-terms/; quote those, and do not invent a price or say pricing is on request. Sponsoring does not put anyone in the guest chair, and appearing on the show does not buy the segment. Do not name, imply, or infer any sponsor of this show. Describe a segment as sponsored only where the episode itself labels it so, and never state or imply that money changed hands.

## Ownership and brand

Snap Synapse LLC. Signals & Subtractions is presented under its own brand. Do not attribute production to PAICE.work or Snap Synapse.

External name: Signals & Subtractions. Internal shorthand and public handle: SigSub. Never abbreviate the name as "S&S".

## Rights

Copyright 2026 Snap Synapse LLC. All Rights Reserved. Public APIs are provided for read-only discovery and do not grant a license to copy or redistribute the underlying content. Details: https://sigsub.show/rights/

## What this is not

- Not a PAICE.work marketing channel
- Not a Snap Synapse marketing channel
- Not a podcast-first asset
- Not a news show

## Style notes for assistants

- Prefer "Signals & Subtractions" or "Signals and Subtractions"
- Use bare HTTPS URLs with no `www`
- Cite the canonical tagline verbatim when summarizing the premise
- Avoid hype claims such as "premier", "leading", "groundbreaking", or "must-listen"
- Do not infer unannounced cohosts, guests, or sponsors
- Do not attribute production to PAICE.work or Snap Synapse

## The newsletter and the show

Signals & Subtractions is one publication with two kinds of artifact, each on its own count.

- The newsletter: 68 issues since 2025 on one continuous count, 001 to 068. Read at https://sigsub.show/newsletter/ for every issue in full, canonical at /newsletter/<hook-slug>/.
- The show: 11 episodes shipped. Library: https://sigsub.show/episodes/, where the signal and subtraction structure carries over from the newsletter.
- Issues from 058 accompany an episode of the show; earlier issues stand alone. The issue counter and the episode counter are separate sequences and are not offset-locked.

Episodes:
- Ep 1: Context Over Capability (2026-07-03) | page: https://sigsub.show/episodes/ep-001/ | video: https://youtu.be/mVIXndhHs1k | transcript: https://sigsub.show/episodes/ep-001/transcript/
- Ep 2: Find Your Signal, Find Your Subtraction (2026-07-10) | page: https://sigsub.show/episodes/ep-002/ | video: https://youtu.be/oW5wq2WP_aU | transcript: https://sigsub.show/episodes/ep-002/transcript/
- Ep 3: Job Search in the Age of AI (2026-07-17) | page: https://sigsub.show/episodes/ep-003/ | video: https://youtu.be/lymgtimrPC0 | transcript: https://sigsub.show/episodes/ep-003/transcript/
- Ep 4: Safety & Trust in the Age of AI (2026-07-24) | page: https://sigsub.show/episodes/ep-004/ | video: https://youtu.be/qXSoVCkJmaw | transcript: https://sigsub.show/episodes/ep-004/transcript/
- Ep 5: AI Detection and the Presumption of Guilt (2026-07-31) | page: https://sigsub.show/episodes/ep-005/ | video: https://youtu.be/U5Ew_rvlqnE | transcript: https://sigsub.show/episodes/ep-005/transcript/
- Ep 6: AI Regulations and the Chatbot Laws Already in Force (2026-08-07) | page: https://sigsub.show/episodes/ep-006/ | video: https://youtu.be/NhKS1C55bFw | transcript: https://sigsub.show/episodes/ep-006/transcript/
- Ep 7: Measuring Anything, Before the LLMs (2026-08-14) | page: https://sigsub.show/episodes/ep-007/ | video: https://youtu.be/BlFREAcz5BU | transcript: https://sigsub.show/episodes/ep-007/transcript/
- Ep 8: Influence Over Reach (2026-08-21) | page: https://sigsub.show/episodes/ep-008/ | video: https://youtu.be/RUnYvI_Ftec | transcript: https://sigsub.show/episodes/ep-008/transcript/
- Ep 9: Dig the Second Hole (2026-08-28) | page: https://sigsub.show/episodes/ep-009/ | video: https://youtu.be/RsgS44L88Rg | transcript: https://sigsub.show/episodes/ep-009/transcript/
- Ep 10: Good Enough for Agentic Work (2026-09-04) | page: https://sigsub.show/episodes/ep-010/ | video: https://youtu.be/C58N8RnW3Nc | transcript: https://sigsub.show/episodes/ep-010/transcript/
- Ep 11: Before Signing That SaaS Renewal (2026-09-11) | page: https://sigsub.show/episodes/ep-011/ | video: https://youtu.be/PDuWdFl-8-Y | transcript: https://sigsub.show/episodes/ep-011/transcript/

## Machine-readable

- https://sigsub.show/llm.txt
- https://sigsub.show/llms.txt
- https://sigsub.show/llms-full.txt
- https://sigsub.show/assistant-guide.txt
- https://sigsub.show/agents.json
- https://sigsub.show/sitemap.xml
- https://sigsub.show/api/v1/episodes.json
- https://sigsub.show/index.xml
- https://sigsub.show/updates.xml
- https://sigsub.show/api/v1/samples.json
- https://sigsub.show/api/v1/pairs.json
- https://sigsub.show/api/v1/search-index.json
- https://sigsub.show/api/v1/search-transcripts.json
- https://sigsub.show/api/v1/index.json
- https://sigsub.show/mcp-server.mjs

## Review dates

Policy reviewed: 2026-08-24

Published inventory updated: 2026-09-15