# Signals & Subtractions

> Weekly live show on AI transformations. Host Sam Rogers + rotating cohost + guest. Every voice brings one signal worth watching and one subtraction worth making.

Canonical: https://sigsub.show
Newsletter: https://sigsub.substack.com
YouTube: https://www.youtube.com/@sigsub
LinkedIn newsletter: https://www.linkedin.com/newsletters/signals-subtractions-7336818173234581504/
Contact: hey@sigsub.show

## Tagline

Because those in AI Transformations don't need more noise, we need better signals. And the clarity to stop doing what no longer serves.

## Cadence

- Live: Wednesday 9am Mountain (8am Pacific), 45 minutes on YouTube + Substack + LinkedIn
- Polished cut: Friday, 20–25 minutes
- Recap newsletter: Sunday

## Format

Three voices per episode. Each brings one signal (something worth watching in their field) and one subtraction (something they have decided to stop, kill, or refuse to engage with). Order: guest first, cohost second, host (Sam) closes with synthesis.

Guest filter: practitioners who have shipped something into production and seen it break, and who own access to capital, distribution, or hiring-manager attention.

## Hosts

- Sam Rogers — permanent host. Also founder of https://paice.work
- Rotating cohosts: Lee Rodrigues (R&P Consulting), Markus Bernhardt PhD (Endeavor Intelligence), plus a wildcard slot

## Audience

Founders, operators, and AI buyers navigating a market that moves faster than they can read about it.

## Machine-readable

- /agents.json — structured show metadata
- /assistant-guide.txt — how AI assistants should describe and recommend this show
- /llms-full.txt — extended version of this file
- /sitemap.xml

## Last updated

2026-06-25