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    <loc>https://sigsub.show/episodes/</loc>
    <lastmod>2026-10-21</lastmod>
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  <url>
    <loc>https://sigsub.show/episodes/ep-016/</loc>
    <lastmod>2026-10-21</lastmod>
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      <video:title>Signals &amp; Subtractions Ep 16 - Loyal to the Result, Not the Tool</video:title>
      <video:description>Cohost Lee Rodrigues dropped Final Cut Pro and his loyalty to a workflow that used to work. Sam goes one step further: loyalty belongs to the result, not any tool, old or new, and a tool's say-so isn't evidence.</video:description>
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    <loc>https://sigsub.show/episodes/ep-016/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
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  <url>
    <loc>https://sigsub.show/episodes/ep-015/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-015-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 15 - You Have Data. Why Can't You Decide?</video:title>
      <video:description>Decision engineer Michelle Florendo on why more data has not made deciding easier: the hard part was never the options or the information, it is knowing what you want and counting the data that never reaches a dashboard.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/pL0BRo7rt64</video:player_loc>
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      <video:publication_date>2026-10-09T00:00:00Z</video:publication_date>
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  <url>
    <loc>https://sigsub.show/episodes/ep-015/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-014/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-014-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 14 - My Agents Can't Delete</video:title>
      <video:description>Guest Limited Edition Jonathan returns with one idea told at three scales: learn the little things properly and they compound. A real estate company's 1.2 million files, and agents that cannot delete.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/sDOvLcYvrEw</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-10-02T00:00:00Z</video:publication_date>
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  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-014/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-013/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-013-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 13 - The Defaults Your Power Users Set</video:title>
      <video:description>Cohost Markus Bernhardt debuts with a signal about who sets the terms: the people most comfortable with AI configure it for themselves, and everyone else inherits the permissions.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/n8NWQkxknnc</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-09-25T08:00:00-06:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-013/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-012/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-012-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 12 - Automating Toward Freedom</video:title>
      <video:description>Guest Omar Ladak co-founded six construction and industrial services companies and built them, on purpose, to need less of him every year. The rule for what he will even look at fits on a post-it.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/fB1XMGFG9iU</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2026-09-19T21:54:05-06:00</video:publication_date>
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  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-012/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-011/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-011-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 11 - Before Signing That SaaS Renewal</video:title>
      <video:description>Guest Ankit Patel, who runs a company of about sixty people, refused to re-sign HubSpot, asked AI what open source could do instead, and had the replacement running on his own AWS in days.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/PDuWdFl-8-Y</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-09-10T08:19:41-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-011/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-010/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-010-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 10 - Good Enough for Agentic Work</video:title>
      <video:description>Guest Paul Gibbons spent a decade attacking change management for never proving it changed anything. Now he runs a multi-agent setup that drowns him in verification, and the habit of waving through unread work has to go.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/C58N8RnW3Nc</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-09-03T13:47:21-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-010/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-009/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-009-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 9 - Dig the Second Hole</video:title>
      <video:description>Cohost Lee Rodrigues nearly paid $4,000 to replace a water line that turned out to be brand new. The same move ends most rebuilds: run a test, run it twice, and don't let the tool define the problem.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/RsgS44L88Rg</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2026-08-28T03:00:06-07:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-009/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-008/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-008-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 8 - Influence Over Reach</video:title>
      <video:description>Cohost JD Dillon and guest Josh Felix on influence, the workplace skill AI just repriced: everyone has ideas now, so getting the right person to reconsider and decide is the differentiator.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/RUnYvI_Ftec</video:player_loc>
      <video:duration>2220</video:duration>
      <video:publication_date>2026-08-21T05:30:06-07:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-008/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-007/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-007-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 7 - Measuring Anything, Before the LLMs</video:title>
      <video:description>Douglas Hubbard wrote the book people hand you when you say something cannot be measured. Recorded in 2016, before anyone had an AI budget to defend. The conversation is audio; the video is a visualizer.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/BlFREAcz5BU</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-08-14T00:00:00Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-007/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-006/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-006-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 6 - AI Regulations and the Chatbot Laws Already in Force</video:title>
      <video:description>Guest Michael Simon, a practising lawyer, on the chatbot obligations already in force across US states, the EU and California, and what an operator does about them on Monday.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/NhKS1C55bFw</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2026-08-08T17:40:47-07:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-006/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-005/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-005-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 5 - AI Detection and the Presumption of Guilt</video:title>
      <video:description>Guest Limited Edition Jonathan on Substack's AI detector: a label does its damage whether or not it is accurate, and a writer scanned without being told pays for it.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/U5Ew_rvlqnE</video:player_loc>
      <video:duration>1440</video:duration>
      <video:publication_date>2026-08-01T05:06:06Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-005/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-004/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-004-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 4 - Safety &amp; Trust in the Age of AI</video:title>
      <video:description>Guest Sabino Marquez, twenty years a CISO, on why AI compliance is really AI procurement, why a well-fed bull is still a bull in your apartment, and the question nobody asks: is it safe for the value you already hold?</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/qXSoVCkJmaw</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-07-24T13:21:01Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-004/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-003/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-003-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 3 - Job Search in the Age of AI</video:title>
      <video:description>Cohost Lee Rodrigues and guest Christine Rodrigues, partners in life and in business, on the job hunt after AI: polished resumes turned into noise, corner cases still get hired, and thought sovereignty is the skill.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/lymgtimrPC0</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2026-07-19T23:26:08Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-003/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-002/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-002-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 2 - Find Your Signal, Find Your Subtraction</video:title>
      <video:description>Solo. What a signal and a subtraction actually are, how to find your own with or without AI, and the for-loop meeting.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/oW5wq2WP_aU</video:player_loc>
      <video:duration>1080</video:duration>
      <video:publication_date>2026-07-10T14:00:06Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-002/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-001/</loc>
    <lastmod>2026-10-21</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-001-og.jpg</video:thumbnail_loc>
      <video:title>Signals &amp; Subtractions Ep 1 - Context Over Capability</video:title>
      <video:description>Cohost Lee Rodrigues on the one-page outline that shows where a model is making things up, and why more capability never fixes missing context.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/mVIXndhHs1k</video:player_loc>
      <video:duration>1560</video:duration>
      <video:publication_date>2026-07-03T16:30:06Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-001/transcript/</loc>
    <lastmod>2026-10-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/</loc>
    <lastmod>2026-10-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/better-boiled-water/</loc>
    <lastmod>2026-10-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/one-shorter-leg/</loc>
    <lastmod>2026-10-11</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/carved-in-stone/</loc>
    <lastmod>2026-10-11</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/which-match-are-you-watching/</loc>
    <lastmod>2026-10-09</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-speedboat-and-the-sailboat/</loc>
    <lastmod>2026-09-20</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/swiss-army-knife-or-scalpel/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/no-wrong-answers/</loc>
    <lastmod>2026-09-13</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/dig-the-second-hole/</loc>
    <lastmod>2026-09-10</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/no-self-checkout/</loc>
    <lastmod>2026-09-10</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/measuring-500-nuclear-engineers/</loc>
    <lastmod>2026-09-21</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-quilt-and-the-minefield/</loc>
    <lastmod>2026-09-03</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/guilty-until-proven-human/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-bull-in-the-apartment/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-crowded-bar/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-for-loop-meeting/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/all-horsepower-no-radiator/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-automation-arms-race-has-no-finish-line/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/ai-moving-faster-than-organizations/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/tool-choice-is-becoming-strategy/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-org-chart-is-still-fighting-the-last-war/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/declare-independence-from-vanity-metrics/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/when-ai-outpaces-senses/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/culture-is-a-technical-dependency/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/align-to-the-spec-not-to-the-prompt/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/open-auditable-ai-stacks-just-shipped/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/signal-governance-is-now-a-ux-problem/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/that-funnel-of-yours-its-straining/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/gpt-5-changes-the-game/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/security-isnt-about-adding-more/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/five-percent-success/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/ai-breaks-the-training-workflow/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/talking-to-ai-like-its-a-computer/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/tools-takeover-talent/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/trust-gap/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/signals-subtractions-special-edition/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/turbulent-measures/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/success-paice-work/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/immature-ai-maturity/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/confidence-calibration/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/human-interface-fatigue/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/synthetic-trust/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/friction-creates-shape/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/managers-over-models/</loc>
    <lastmod>2026-09-15</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/typecasting-ld-as-the-ai-hype-department/</loc>
    <lastmod>2026-09-15</lastmod>
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