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    <lastmod>2026-08-19</lastmod>
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    <loc>https://sigsub.show/episodes/</loc>
    <lastmod>2026-08-19</lastmod>
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  <url>
    <loc>https://sigsub.show/episodes/ep-008/</loc>
    <lastmod>2026-08-19</lastmod>
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  <url>
    <loc>https://sigsub.show/episodes/ep-008/transcript/</loc>
    <lastmod>2026-08-19</lastmod>
  </url>
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    <loc>https://sigsub.show/episodes/ep-007/</loc>
    <lastmod>2026-08-18</lastmod>
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      <video:title>SigSub Ep 7 - Measuring Anything, Before the LLMs</video:title>
      <video:description>Douglas Hubbard wrote the book people hand you when you say something cannot be measured. This interview is from 2016, before there was an AI budget anyone had to defend, which is exactly why it holds: the three reasons people call a thing immeasurable are the three ways an AI value case still falls over. The conversation is audio; the video is a visualizer.</video:description>
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      <video:publication_date>2026-08-14T00:00:00Z</video:publication_date>
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    <loc>https://sigsub.show/episodes/ep-007/transcript/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-006/</loc>
    <lastmod>2026-08-18</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-006-og.jpg</video:thumbnail_loc>
      <video:title>SigSub Ep 6 - AI Regulations and the Chatbot Laws Already in Force</video:title>
      <video:description>Guest Michael Simon on what is actually in force: most of the attention went to the timelines that moved, while a set of chatbot obligations came into force on schedule across US states and beyond. Federal and nine states in detail, the EU AI Act and California around them, and what an operator does about it on Monday.</video:description>
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  <url>
    <loc>https://sigsub.show/episodes/ep-006/transcript/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-005/</loc>
    <lastmod>2026-08-06</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-005-og.jpg</video:thumbnail_loc>
      <video:title>SigSub Ep 5 - AI Detection and the Presumption of Guilt</video:title>
      <video:description>Guest Limited Edition Jonathan on Substack's Pangram detector: why a label does its damage whether or not it is accurate, why the tool reverses on the exact cases its own stated problem cares about, and what it costs a writer to be scanned without being told.</video:description>
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      <video:publication_date>2026-08-01T05:06:06Z</video:publication_date>
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  <url>
    <loc>https://sigsub.show/episodes/ep-005/transcript/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-004/</loc>
    <lastmod>2026-08-18</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-004-og.jpg</video:thumbnail_loc>
      <video:title>SigSub Ep 4 - Safety &amp; Trust in the Age of AI</video:title>
      <video:description>Guest Sabino Marquez on why AI compliance is really AI procurement, why a bull can be responsibly fed and still be a bull in your apartment, and the first question nobody is asking: is this thing safe for the value you already hold?</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/qXSoVCkJmaw</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-07-24T13:21:01Z</video:publication_date>
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  <url>
    <loc>https://sigsub.show/episodes/ep-004/transcript/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-003/</loc>
    <lastmod>2026-08-18</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-003-og.jpg</video:thumbnail_loc>
      <video:title>SigSub Ep 3 - Job Search in the Age of AI</video:title>
      <video:description>Guest Christine Rodrigues and cohost Lee Rodrigues on the job hunt after AI: when polished resumes turned into noise, why the corner cases still get hired, and how to keep your thought sovereignty.</video:description>
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      <video:publication_date>2026-07-19T23:26:08Z</video:publication_date>
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  <url>
    <loc>https://sigsub.show/episodes/ep-003/transcript/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-002/</loc>
    <lastmod>2026-08-06</lastmod>
    <video:video>
      <video:thumbnail_loc>https://sigsub.show/imgs/episodes/ep-002-og.jpg</video:thumbnail_loc>
      <video:title>SigSub Ep 2 - Find Your Signal, Find Your Subtraction</video:title>
      <video:description>Solo methodology episode. What a signal and a subtraction actually are, and how to find your own, with or without AI.</video:description>
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      <video:duration>1080</video:duration>
      <video:publication_date>2026-07-10T14:00:06Z</video:publication_date>
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  <url>
    <loc>https://sigsub.show/episodes/ep-002/transcript/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/episodes/ep-001/</loc>
    <lastmod>2026-08-06</lastmod>
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      <video:title>SigSub Ep 1 - Context Over Capability</video:title>
      <video:description>The debut. The newsletter becomes a live show.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/mVIXndhHs1k</video:player_loc>
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      <video:publication_date>2026-07-03T16:30:06Z</video:publication_date>
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    <lastmod>2026-08-06</lastmod>
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    <loc>https://sigsub.show/newsletter/</loc>
    <lastmod>2026-08-16</lastmod>
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    <loc>https://sigsub.show/newsletter/measuring-500-nuclear-engineers/</loc>
    <lastmod>2026-08-16</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/the-quilt-and-the-minefield/</loc>
    <lastmod>2026-08-09</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/guilty-until-proven-human/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/the-bull-in-the-apartment/</loc>
    <lastmod>2026-08-06</lastmod>
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    <loc>https://sigsub.show/newsletter/the-crowded-bar/</loc>
    <lastmod>2026-08-06</lastmod>
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    <loc>https://sigsub.show/newsletter/the-for-loop-meeting/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/all-horsepower-no-radiator/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/the-automation-arms-race-has-no-finish-line/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/ai-moving-faster-than-organizations/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/tool-choice-is-becoming-strategy/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-org-chart-is-still-fighting-the-last-war/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/declare-independence-from-vanity-metrics/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/when-ai-outpaces-senses/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/culture-is-a-technical-dependency/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/align-to-the-spec-not-to-the-prompt/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/open-auditable-ai-stacks-just-shipped/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/signal-governance-is-now-a-ux-problem/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/that-funnel-of-yours-its-straining/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/gpt-5-changes-the-game/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/security-isnt-about-adding-more/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/five-percent-success/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/ai-breaks-the-training-workflow/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/talking-to-ai-like-its-a-computer/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/tools-takeover-talent/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/trust-gap/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/signals-subtractions-special-edition/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/turbulent-measures/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/success-paice-work/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/immature-ai-maturity/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/confidence-calibration/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/human-interface-fatigue/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/synthetic-trust/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/friction-creates-shape/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/managers-over-models/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/typecasting-ld-as-the-ai-hype-department/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/ai-lives-in-the-default-path/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/what-survived-2025/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-only-skill-that-matters/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-one-hour-year/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-copilot-problem/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/rightness-at-resolution/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-handoff-gap/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/the-weight-of-avoidance/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/not-my-job-is-predictive/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/the-understanding-trap/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-rulebook-doesnt-exist-yet/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/the-verb-is-the-tell/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/skills-aint-what-they-used-to-be/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/skills-are-bets-not-gates/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/skills-have-use/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/shared-operational-language/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/the-gap-nobody-owns/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/too-potent-to-ship/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/behind-the-wall/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/last-to-know/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/turnstile-or-on-the-list/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/50-arrows/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/permanent-expired/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/on-time-or-ready/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/solution-shapes/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/rent-or-own/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/teamwork-makes-the-dream-work/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/newsletter/vocabulary-debt/</loc>
    <lastmod>2026-08-06</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/newsletter/audit-thyself/</loc>
    <lastmod>2026-08-06</lastmod>
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  <url>
    <loc>https://sigsub.show/cohosts/</loc>
    <lastmod>2026-08-18</lastmod>
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    <loc>https://sigsub.show/guests/</loc>
    <lastmod>2026-08-18</lastmod>
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    <lastmod>2026-08-18</lastmod>
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    <loc>https://sigsub.show/fans/</loc>
    <lastmod>2026-07-26</lastmod>
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    <loc>https://sigsub.show/samples/</loc>
    <lastmod>2026-08-18</lastmod>
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  <url>
    <loc>https://sigsub.show/guest-terms/</loc>
    <lastmod>2026-08-18</lastmod>
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  <url>
    <loc>https://sigsub.show/prep/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/prep-cohost/</loc>
    <lastmod>2026-08-18</lastmod>
  </url>
  <url>
    <loc>https://sigsub.show/find-yours/</loc>
    <lastmod>2026-07-05</lastmod>
  </url>
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