Sponsors
One segment. One product. One audience worth the slot.
No banner farms, no ad reads over credits.
Signals & Subtractions goes out three times a week to people who make AI decisions and live with them: a Wednesday livestream, a Friday episode, and a Sunday newsletter. A sponsor gets one clear segment in the middle of that, not a banner and not a pre-roll nobody finishes.
Who is watching
Founders, operators, implementors, integrators, and AI buyers navigating a market that moves faster than they can read about it. Particularly in regulated industries. They are here for better signals and the clarity to stop what no longer serves, which is exactly the mindset you want evaluating your product.
They are also a small, deliberate audience rather than a large indifferent one. If you are buying reach by the thousand, this is not your slot. If you want the people in the room who actually sign, it is.
Three packages
Prices are posted so you can decide from this page. They are flat, they are not negotiated, and there is nothing for sale that is not on this list.
| Package | What runs | Price |
|---|---|---|
| Newsletter | Your credit line with one link in one Sunday newsletter | $150 |
| Episode | A 30-second host read in the Friday episode, the credit on the permanent episode page, and the newsletter credit line | $500 |
| The week | The read live on Wednesday, the read in the Friday episode, the newsletter credit line on Sunday, the episode-page credit, and your credit in the host's LinkedIn post for that episode | $750 |
Book four weeks of the same package and the fourth is free. That is the only discount.
Where it goes out
The audience lives on three surfaces: the Substack list, YouTube, and the podcast directories. Those are what your read is bought against. Everything below that is real but smaller, and we would rather say so than pad the list.
- The Wednesday livestream runs most Wednesdays and always goes live on YouTube, which is the leg that has never failed. It has also gone out through the host's own LinkedIn, Facebook, and X accounts, which are being tested rather than promised: there is no Signals & Subtractions account on any of the three, so that reach is his and not a second show audience. Count the livestream as YouTube plus whatever else holds up that week. It is ephemeral by design: the recording stays up until the Friday episode replaces it.
- The Friday episode publishes to the permanent episode page on this site and to YouTube, then to Substack and the podcast directories including Apple Podcasts and Spotify as they propagate. The read travels with the audio, so podcast listeners hear it too.
- The Sunday newsletter goes to the email list on Substack and to its own permanent page on this site, which reaches the reading audience that never watches the video. Most weeks the full issue is republished as an article on the host's LinkedIn newsletter, which carries its own subscribers and is a different list from either of those.
The episode and the newsletter are permanent, each at its own address here, which means your segment keeps working after the week it ran.
How the segment works
- One product and one call to action.
- One short read in the middle of the show, where people are still watching. Placement is a target: the read can move, and it can be cut from the edit when the conversation leaves no seam for it, in which case you choose a re-run or a refund for that week.
- You supply the facts and the one claim you most want made. The host writes the read in the show's voice and you approve it for accuracy.
- Every sponsored segment is disclosed as sponsored. That protects your spend as much as the audience's trust.
- Separation from the guest's editorial contribution, and no implied guest endorsement. Sponsoring buys no say over guests, topics, or what anyone says about your category on air.
- The sponsor terms govern the claims, placement, payment, and cancellation. Ten points, plain language, agreed by email.
If you asked to be a guest and were sent here
The guest chair goes to someone who has shipped something into production, seen it break, and can say what they stopped doing because of it. Nobody pays to sit in it, and no guest's product takes the read on the week they appear. The guest terms say so, and so do the sponsor terms. If what you have is a product to put in front of this audience, this page is the right door, and it is priced so you do not need a call to walk through it.
Start the conversation
Write to sponsors@sigsub.show with five things: the product, the one URL, which package, which week, and the one claim you most want made. We answer fast, and we will tell you plainly if the audience is not a fit.