Sponsors
No paid sponsor yet. One clear segment when there is one.
No banner farms, no ad reads over credits.
No paid sponsor has signed yet. Some episodes use one short unpaid placeholder segment for a relevant product; others omit it. Those placeholders are labeled accurately and never represented as paid advertising.
When a real paid sponsor signs, the episode will carry at most one short, clearly labeled read in the middle of the show. The written agreement will govern the claims, placement, term, and payment.
Who is watching
Founders, operators, implementors, integrators, and AI buyers navigating a market that moves faster than they can read about it. Particularly in regulated industries. They are here for better signals and the clarity to stop what no longer serves, which is exactly the mindset you want evaluating your product.
How the segment works
- One product and one call to action.
- Clear disclosure of whether the segment is paid or an unpaid placeholder.
- Separation from the guest's editorial contribution and no implied guest endorsement.
- No unpaid rotation or automatic entitlement for a host, cohost, or guest.
- A paid sponsor exists only under a written agreement when money changes hands.
Where the segment lives
When a paid segment runs, its contracted placement may include:
- The Wednesday livestream, when there is one. The livestream runs most Wednesdays, but not every week: some episodes are recorded without one, or ship audio-only. It goes live to YouTube, and multicasts to Substack and LinkedIn when those destinations cooperate, which they have not done reliably since 2026-07-28.
- The Friday episode, which is one release landing everywhere at once: YouTube, Substack, the permanent episode page on this site with the full transcript, and the audio podcast on Apple Podcasts, Spotify, and Pocket Casts.
- The Sunday newsletter, where you are credited to the reading audience that never watches the video.
The exact surfaces belong in the written agreement. The livestream is ephemeral by design and the other two artifacts are permanent.
Start the conversation
Write to sponsors@sigsub.show with who you are and what you are selling. We answer fast, and we will tell you plainly if the audience is not a fit.