Signals & Subtractions
A weekly livestreaming show, podcast, and newsletter for people deciding what their organization should do with AI, and what it should stop doing.
Everyone has a list of what to adopt. We help the person who has to sign make the list of what to drop, and hand them a method to run with every episode.
The latest choice
Start with the choice an accountable operator has to make, then hear what changed for people doing the work and what stopped making sense.
Latest episode · Episode 19 · 2026-11-06
Put the Steering Wheel Back On
A choice this episode can help withWhen AI does the making, who's the client in your organization?
A model can make the whole video in one prompt. The judgment it skipped is still ours to put back.
More choices from the show
Episode 18 · 2026-10-30 · 28 min
What should an agent be allowed to patch on your systems without asking?
Who Patches While You Sleep?
Tim McAllister
Episode 17 · 2026-10-23 · 30 min
Which AI risk are you planning around: the unmeasurable one, or the dated one?
Scared of All the Wrong Things
Michael Simon
Episode 16 · 2026-10-16 · 26 min
Which tool are you loyal to, and what evidence says it makes the result better?
Loyal to the Result, Not the Tool
Lee Rodrigues
Episode 15 · 2026-10-09 · 27 min
What do you actually want from the decision you are sitting on?
You Have Data. Why Can't You Decide?
Michelle Florendo
Keep the next choice in view
The Sunday newsletter carries one signal, one subtraction, and one analogy from the week. It stands on its own and points back to the episode when you want the full conversation.
Free on Substack, no account needed. Already on LinkedIn? Subscribe there.
What ships each week
Watch the conversation happen and ask questions live. The recording is shared until the episode is released.
The show, edited. On YouTube, Substack, Apple Podcasts, Spotify, and every podcast app.
The method from the episode, as one page you can run. Ships with the episode.
One signal, one subtraction, one analogy. Five minutes, no video required.
How it works
Every episode carries at least two signals worth watching and two subtractions worth making. Who brings them depends on who is at the table: a guest and a rotating cohost bring one each, and when a seat is empty host Sam Rogers brings his own. The host closes by connecting the argument across the conversation. Guests are practitioners who have shipped something into production and seen it break.
A signal is something you are tracking right now: specific, recent, first-person. A subtraction is something you have decided to stop, kill, or refuse to engage with. Naming both, every week, is the whole discipline. Find your own with the same method cohosts and guests use, or read the top 20 pairs from a year of practice.
We spend every week arguing that AI works when the work around it is legible. So this site publishes its own facts that way, in the open: briefs written for models, structured data, a static API, and an MCP server you can run in one line. See what we publish for machines.
Host and cohosts
Sam Rogers hosts every episode, and brings his own signal and subtraction whenever a seat at the table is open. Sam also founded PAICE.work and Snap Synapse.
The cohost seat rotates and is not filled every week. Additional cohosts are announced as the roster locks. Meet the cohosts.
Sam Rogers
Host
Lee Rodrigues
R&P Associates
JD Dillon
LearnGeek
Markus Bernhardt
Endeavor Intelligence
Sponsor a segment
One product, one clear read, in front of operators and AI buyers who came to think rather than to scroll. How sponsoring works, or write to sponsors@sigsub.show.