Episode 11 · 2026-09-11

Before Signing That SaaS Renewal

Ankit Patel's clients told him they could now get about 30 percent of his company's service from software they already had, so he cut his prices to stay competitive, then went looking at his own subscriptions and refused to re-sign HubSpot. What replaced it was open source that AI stood up on his own AWS in four days, roughly $2,500 a month gone, and a help desk that got faster. Sam spent the same week finding out that six repositories were reporting green while their research came back empty, and killed the decision system he had built over nine months after its defaults fired during a family emergency. One of them removed a vendor and it worked. The other removed his own automation, because he had built it past the point where he could see whether it worked.

Host Sam Rogers · guest Ankit Patel · 30 min

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A choice this episode can help with

When the renewal comes up, do you re-sign, renegotiate, or build the replacement yourself?

The signals

The subtractions

About this episode

The two subtractions run in opposite directions and that is what makes the episode. Ankit removed a vendor and it worked, because the substrate underneath was already his. Sam removed his own automation, because he had built it past the point where he could see whether it was working. Both are the same instruction: look at what is actually running, not at what is supposed to be.

The other thread worth keeping from the tape is where Ankit puts the line between code and models. His first question about any task is whether it is deterministic, or can be mapped until it is; if it can, it is code, every time. AI writes the program, it does not run the business. The worked example is vision insurance, where a prescription crossed with plan tiers produces hundreds of thousands of possible combinations and used to cost twenty minutes of a person's arithmetic per patient. AI learns each new plan and writes the mapping script; the pricing itself is deterministic code. Five to ten minutes saved per transaction, and more to the point, mistakes prevented, which is the kind of thing that kills a small business. He does not use AI for patient information or clinical decisions.

Also on the tape: he gave everyone AI, took it all away, and rebuilt around learning theory instead, chunking concepts and turning them into steps, which is how a 17-step blog-writing process came to exist. His closing hypothesis is that as models improve, the harnesses improve faster, and the scarce skill becomes understanding the concepts well enough to break them down, because the average answer is free now and the value is in the niches around it. Lean, he points out, is not really about removing waste. It is about creating value.

Want to bring your own signal and subtraction? Find yours.

Put it to work

What is the next renewal on your calendar, and what would have to be true for you not to sign it?