The Right Ten

Ten names, not ten roles. Whose decision has to change?

One row per person who can move the thing, and a role in the name column is a blank.

Shipped with Episode 8

The decision it forces

Whose decision has to change for this to move?

Not who should know about it. Not who would be supportive. Whose decision, held by a person with a name, has to be different on a Tuesday for the initiative to be somewhere it is not today.

JD Dillon, on Episode 8, on how he stopped choosing rooms by size:

And I picked topics, again, topics where I had some insight to share and there was going to be valuable conversation. But I, made decisions and prioritize things based on the biggest room. right. The biggest audience, most exposure, which is good. There is a branding element to it and awareness element to it. So there's some value to that, but I've over time realized like, I'd rather have a conversation with the right 10 people than the wrong thousand people.

That is his subtraction, and the concession in the middle of it is his too: reach is not worthless, it is just not the thing that moves anything. This page is what the sentence implies if we take it literally: a list of ten, by name.

The Right Ten's filled panel: three roles a machine listed, budget owner, platform lead and team manager, with the name and believes-now boxes left empty for a human, and the stamp reads named, 0 of 10.

To run it, copy the prompt below into any model you already use.

Why ten names and not the ten most senior

Sam's signal on the same episode, which he named on air as his own coinage, is expertise inversion:

Now more and more we're seeing folks who maybe don't have a a senior title. They don't have seniority in the organization. But those who really have solid AI skills and who are able to move quickly and provide information to the business

The org chart routes attention by the old map, where seniority and expertise were the same thing. If the ten on the list are the ten most senior people, the list is the org chart with the boxes renamed. The question for each slot is not "who is in charge of this" but "who holds the decision that has to change", and those are increasingly different people.

The fields

One initiative per list. Ten slots, because the number is JD's and because a list of forty is a distribution list.

Field What goes in it Who fills it
initiative What has to move, in one line you
role How the person is described on the org chart machine, or you
decision_they_hold What they can approve, block, fund, or free up machine, or you
name The person. A name, not a role, not a team, not a committee you
currently_believes What they think about this today, in their words if you have heard them you
what_would_move_them What they would have to see, hear or be shown you
last_contact When you last spoke to them about it. A date, or blank you
totals.roles_only Slots with a role and no name derived

There is no worked example on this page. A filled list is ten real people and what we believe about them, and it belongs in a notebook, not on a website.

The verdict rule

roles_only is the honest number. Ten roles and zero names means we have an org chart, not a plan, and the finding is the blank column, the same rule Name the Human applies to its accountable field.

Run it with any model

Nothing to install. The model holds the structure and asks. It may never name a person, and it may never guess what one believes.

Copy-paste prompt
Help me build a Right Ten list: the ten people whose decision has to change for
one initiative to move. Not who should know about it. Whose decision.

INTERVIEW ME, three questions at a time.

1. initiative: what has to move, in one line. If I describe a project, ask me
   what decision, made by whom, would mean it had moved.
2. For each of ten slots, in this order: decision_they_hold first (what someone
   can approve, block, fund, or free up), then role (how that person is
   described on the org chart), then name. Ask for the decision before the role,
   and the role before the name, so the list is built from decisions outward
   rather than from the org chart down.
3. For each named slot only: currently_believes, in their words if I have heard
   them, and what_would_move_them. Then last_contact as a date or blank.

RULES YOU DO NOT BREAK
1. Never name a person. Never suggest one, never infer one from a title, a
   public directory, an org chart I paste, or anything else. If I give you a
   role or a team for the name field, tell me that is a blank and leave it null.
2. Never fill currently_believes or what_would_move_them. Guessing what someone
   believes is the thing that turns this from preparation into manipulation, and
   it is not allowed here.
3. Do not tell me who is important. If I fill the list with the ten most senior
   people, ask me once, for each, what decision they actually hold on this, and
   record what I say.
4. Do not ask for anyone's contact details.

OUTPUT
Valid JSON matching the schema right-ten/v0.1 as published at
https://sigsub.show/takeaways/right-ten/, with totals for slots, named,
roles_only and contacted. Then the same as a table with the three human columns
left visibly empty where they are empty. Then one line: how many of the ten are
named, and how many of the named ten I have spoken to in the last month.

What to check in the answer

It may prompt for the ten slots and hold the structure, and it may help name the decision each slot holds.

It may never name a person, and it may never fill currently_believes. The first turns a list into a guess; the second turns preparation into manipulation, and it is worth saying that on the page rather than trusting it to be understood.

The part that's not optional

Fill the name column alone, in one sitting, and count the blanks. Then, for every blank, ask whether the slot describes a decision or a department. A department cannot change its mind.

Then have the conversation with the first named person before touching the list again. JD's line is about conversations, not lists; the list is only how we make sure the conversation is with the right one.

For builders

The answer format

Schema, right-ten/v0.1
{
  "schema": "right-ten/v0.1",
  "initiative": "what has to move",
  "people": [
    {
      "name": null,
      "role": "how they are described on the org chart",
      "decision_they_hold": "what they can approve, block, fund, or free up",
      "currently_believes": null,
      "what_would_move_them": null,
      "what_you_would_have_to_show": null,
      "last_contact": null
    }
  ],
  "totals": { "slots": 10, "named": 0, "roles_only": 0, "contacted": 0 }
}

Report back

Ran this? Tell us what happened. What broke and what you changed are the useful parts, because that's how the next version gets better.

Email your report

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Rather talk it through in public? Comment on the Sunday issue on Substack, the same issue on LinkedIn or the episode on YouTube. Those threads live on their platforms, under their rules; nothing from them runs on this page.