Because those who mean business with AI don't need more noise, we need better signals. And the clarity to stop doing what no longer serves.

The format

Every voice brings one signal worth watching and one subtraction worth making. Host Sam Rogers and a rotating cohost each bring their own; guests join as episodes book and bring a third. Get actionable synthesis at the pace of work.

Editorial. Precise about what matters. Ruthless about what does not. Guests are practitioners who have shipped something into production and seen it break.

The method

A signal is something you are tracking right now: specific, recent, first-person. A subtraction is something you have decided to stop, kill, or refuse to engage with. Naming both, every week, is the whole discipline.

Find your own with the same method cohosts and guests use, or read the top 20 pairs from a year of practice.

Where to watch and listen

Episodes

Volume II of Signals & Subtractions is the live show. Volume I is the newsletter it was built on. The editorial spine carries straight through: one signal worth watching, one subtraction worth making. All episodes.

For

Founders, operators, implementors, integrators, and AI buyers navigating a market that moves faster than they can read about it.

Host and cohosts

Sam Rogers hosts. Sam also founded PAICE.work and Snap Synapse.

Rotating cohosts: Lee Rodrigues (R&P Associates); JD Dillon (LearnGeek), joining the rotation in August; Markus Bernhardt (Endeavor Intelligence), joining at the end of July; and additional cohosts joining as the roster locks. Meet the cohosts.

Sponsor a segment

Every episode runs one sponsor segment. How sponsoring works, or write to sponsors@sigsub.show.